The term "Got Milk" refers to an advertising campaign that aggressively promotes milk consumption. It is paid for by the USA milk industry. Got Milk came out of the Californian Milk Process Board in 1993. It was created to increase milk consumption in the Californian region, but it has now grown into an international advertising and promotion program.
In March 2004 the Got Milk campaign spread to the United Kingdom. In the USA, UK and other countries, milk sales have suffered in the face of the increase in soda drinks sales. The Got Milk campaign is an international attempt to stop this decline.
The 'got milk' ads usually show celebrities with a "milk moustache" and exhort you to drink plenty of milk for the sake of your health. The ads typically give promises of lower blood pressure, stronger bones, and better sports performance, and you see these milk moustache ads everywhere. They are so pervasive that they have become a primary source of nutrition information.
Unfortunately, instead of helping, these ads are confusing and misleading consumers according to the PCRM (Physicians Committee for Responsible Medicine, USA).
Unfortunately, some Got Milk commercials refer to Pre-Menstrual Symptoms in women, thus implying that the consumption of dairy milk is somehow helpful in alleviating PMS. Any competent doctor will tell you that this is complete nonsense. If anything, dairy milk makes a person feel bloated, lethargic and less healthy and can therefore aggravate the symptoms of PMS.
The Got Milk PMS ads were prompted by rsearch carried out by Dr. Elizabeth Bertone-Johnson of the University of Massachusetts (published in the Archives of Internal Medicine). The research showed a "significantly lower risk of developing PMS in women with intakes of vitamin D and calcium from food sources."
It does not follow, however, that milk is a good source of calcium and vitamin D. The opposite is closer to the truth: milk is a very poor source of these nutrients, and there are no studies showing that milk can alleviate PMS in any way.
According to a PCRM petition filed with the Federal Trade Commission (FTC) in July 2000, many of the milk moustache ads that make health claims are false and misleading, and in violation of federal advertising guidelines.
In its petition, PCRM requested an investigation of milk moustache ads, holding them to be scientifically unsubstantiated, purposefully deceptive, and harmful advertising. PCRM's petition has been referred by the FTC to the USDA for investigation because-believe it or not-it is actually the USDA that is promulgating these ads on behalf of the private dairy industry.
In March 2004 the Got Milk campaign spread to the United Kingdom. In the USA, UK and other countries, milk sales have suffered in the face of the increase in soda drinks sales. The Got Milk campaign is an international attempt to stop this decline.
The 'got milk' ads usually show celebrities with a "milk moustache" and exhort you to drink plenty of milk for the sake of your health. The ads typically give promises of lower blood pressure, stronger bones, and better sports performance, and you see these milk moustache ads everywhere. They are so pervasive that they have become a primary source of nutrition information.
Unfortunately, instead of helping, these ads are confusing and misleading consumers according to the PCRM (Physicians Committee for Responsible Medicine, USA).
Unfortunately, some Got Milk commercials refer to Pre-Menstrual Symptoms in women, thus implying that the consumption of dairy milk is somehow helpful in alleviating PMS. Any competent doctor will tell you that this is complete nonsense. If anything, dairy milk makes a person feel bloated, lethargic and less healthy and can therefore aggravate the symptoms of PMS.
The Got Milk PMS ads were prompted by rsearch carried out by Dr. Elizabeth Bertone-Johnson of the University of Massachusetts (published in the Archives of Internal Medicine). The research showed a "significantly lower risk of developing PMS in women with intakes of vitamin D and calcium from food sources."
It does not follow, however, that milk is a good source of calcium and vitamin D. The opposite is closer to the truth: milk is a very poor source of these nutrients, and there are no studies showing that milk can alleviate PMS in any way.
According to a PCRM petition filed with the Federal Trade Commission (FTC) in July 2000, many of the milk moustache ads that make health claims are false and misleading, and in violation of federal advertising guidelines.
In its petition, PCRM requested an investigation of milk moustache ads, holding them to be scientifically unsubstantiated, purposefully deceptive, and harmful advertising. PCRM's petition has been referred by the FTC to the USDA for investigation because-believe it or not-it is actually the USDA that is promulgating these ads on behalf of the private dairy industry.
About the Author:
Find out why milk is bad for PMS; please go to Got Milk PMS Commercials. See also www.about-milk.info for the hidden truth about milk.
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